A TERRITORIALIZAÇÃO DO POLO CINEMATOGRÁFICO DE PAULÍNIA, SÃO PAULO (the territorialization of Paulinia’s film industry, São Paulo)
Abstract
Presente artigo avalia as consequências espaciais do surgimento de uma ambiciosa política cultural no município de Paulínia (SP) em 2006, assim como os impasses para o seu desenvolvimento a partir de 2012. Mais precisamente, escolhemos trabalhar com os desafios da criação de um polo cinematográfico em Paulínia. Para tanto, tomamos como referência o conceito de indústria cultural, tal qual este foi desenvolvido por Scott e Power (2004), o qual pode ser sintetizado como uma estratégia promovida por agentes públicos e/ou privados para criar uma economia capaz de se referenciar culturalmente ao mesmo tempo em que fortalece uma cultura que ganha valor econômico. Uma indústria cultural poderia promover uma atividade econômica capaz de se beneficiar da vida social de uma cidade e que faz uso de recursos inesgotáveis, além de contar com um mercado consumidor em constante crescimento. Com isso, esperamos contribuir para a Geografia Cultural brasileira ao apresentar uma discussão que promove o encontro de argumentos fundados tanto nas lógicas econômicas quanto nos significados culturais, ao contrário daquilo que a Geografia tradicionalmente fez.
Palavras-chaves: Indústria Cultural, Cinema, Paulínia, Territorialização.
ABSTRACT
This article intends to evaluate the spatial consequences of the ambitious cultural policy developed by the city of Paulínia (SP) in 2006 and the dilemmas of its growth after 2012. More precisely, I chose to analyze the challenges of creating a film industry in Paulínia. In order to do so, I used the concept of cultural industry as seen in Scott & Power (2004), which could be synthesize as a strategy promoted by public and private agents to create at the same time an economy capable of carrying culture values as much as a culture that gains economic value. A cultural industry could promote an economic ativity capable of benefit itself from social life and use of unending resources. Besides, a cultural industry counts on fast growing consumer markets. As a result, I hope to contribute to the Brazilian Cultural Geography as I present a discussion that promote the convergence of arguments found in economics and cultural theories, in opposition to what Geography traditionally did.
Key words: Cultural Industry, Cinema, Paulínia, Territorialization.
RÉSUMÉ
Cet article vise à évaluer les conséquences spatiales de l’émergence d’une politique culturelle ambitieuse dans la ville de Paulinia (SP) en 2006, ainsi que les obstacles à son développement à partir de 2012. Plus précisément, nous avons choisi de travailler avec les défis de la création d’une zone specialisé aux production cinematographique en Paulínia. Pour cela, nous nous référons au concept d’industrie culturelle, comme tel concept a été développé par Scott et Power (2004) et qui peut être synthétisé comme une stratégie promue par des agents publics et privés afin de créer une économie capable de se référencer culturellemnt, tandis qu’il renforce une culture qui gagne valeur économique évident. Une industrie culturelle peut promouvoir l’activité économique en mesure de profiter de la vie sociale de la ville et qui fait appel à des ressources inépuisables, en plus d’avoir un marché de consommation en croissance constante. Avec cela, nous espérons contribuer à la géographie culturelle brésilienne en présentant une discussion qui favorise la réunion des arguments logiques basées à la fois sur le plan économique que des significations culturelles, contrairement à ce qui est trouvé traditionnellement la géographie.
Mots- Clés: Industrie Culturelle, Cinema, Paulinia, Territorialisation.
Keywords
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